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Privacy Policy

Introduction and Scope

In this Website Privacy Statement (this “Statement”), Elk Group, Inc. (“Elk”) discloses information about how it collects personal data from you through the http://www.elkcorp.com websites and permutation web pages thereof that display a direct link to this Statement (collectively, the “Site”). This Statement does not address any other data collection or processing practices, including, without limitation, data that Elk or its affiliates collect offline or through websites that do not display a direct link to this Statement. Please note that other companies within the Elk group or third party sites to which Elk links or that link to the Site may have different practices. Please note when the URL indicates you are no longer on the Site, and read the privacy policy of each website that you visit.

The Site is for Businesses in the U.S. and Canada

The Site is not directed to children under the age of 13 and does not knowingly collect personally identifiable information from children. The Site is directed to persons located in the United States and Canada only, and is not intended for use by persons located in other jurisdictions. The Site is not directed to or intended for use by consumers or for personal, family or household purposes.

Passive Information Collection and Use

During your visit, the Site may passively collect certain kinds of information, e.g., without limitation, in the following circumstances:
Cookies: “Cookies” are small text files sent from a website to the hard drive of a user's computer to store bits of information related to that user. Cookies can store a variety of information, including IP addresses, navigational data, server information, data transfer times, user preferences, and passwords needed to access the special areas on the Site. If you configure your browser to reject cookies, you might not be able to access important functions or enjoy certain conveniences at the Site.
Other Passive Web site Tracking. The Site also uses Internet Protocol (IP) addresses and log files to identify server problems, to improve site content, and compile aggregated statistics about Site usage and clickstream data. Elk also may use Web beacons to help personalize your experience, similarly to how Elk uses cookies. Companies that help Elk place advertisements on Elk’s site may use Web beacons to serve cookies and advertisements. Elk also may use Web beacons to gather non-personally identifiable information about the number of users who visit Elk’s Web site, the areas which they spend their time visiting, and other demographic data. Only Elk and Elk’s advertising agents will have access to the data obtained with Web beacons.
Most of the aforementioned data does not typically allow Elk to identify you personally, however, Elk reserves the right to combine such data with personal data that you actively submit (e.g., without limitation, by linking IP addresses collected passively to IP addresses collected in connection with active data submissions, e.g., in connection with submissions or requests from you through the Site).
The foregoing are only examples. Elk reserves the right to introduce similar new passive tracking technologies and techniques related to the use of the Site in compliance with applicable law.

Active Information Collection and Use

The Site actively collects personally identifiable information from you when you complete online forms or otherwise affirmatively provide such information. The kinds of personally identifiable information ("Personal Information") that the Site may collect include, without limitation, your name, title, address, e-mail address, telephone number(s), facsimile number(s), credit card information, billing address, product limited warranty registration information, business name and comments.
Elk can actively collect Personal Information on the Site in many different ways, including when you send Elk an e-mail or submit a reply form, request an online newsletter or other materials or literature, submit information to inquire about the purchase of products or services, or submit a resume or other information in connection with a job opportunity.
Elk may use Personal Information for many reasons, including to communicate with you, for example, to answer the e-mail and correspondence Elk receives, to provide you with information about products and services, to take action to respond to an inquiry, to confirm your order, and to notify you of important changes in the functionality of the Site or other notices related to the handling of your Personal Information.
Elk may also use the Personal Information collected by the Site to market products and services to you. If you do not want to receive such marketing materials, please see the paragraph below entitled “Opt-Out.”
In some instances, Elk may combine Personal Information collected by the Site with other kinds of information that is not covered by the scope of this Statement. For example, when you request product information or white papers online, Elk may create a customer profile by combining actively collected Personal Information (such as your name, address, telephone number(s) etc.) with other information such as your product purchase history; Elk might obtain information about your product purchase history from offline sources, such as your distributor, and processing of such data is not covered by this Statement. In addition, please note that information collected passively about you (e.g., using navigational data or cookies) may also be linked to you, and therefore may become Personal Information.

Disclosure of Personal Information

  • Elk may share your information with affiliated companies, distributors, sales representatives, contractors, and other trusted third-parties in order to deliver products and information to you, to compare and update information, and for other legitimate business reasons.
  • Elk may also share your information with unaffiliated companies as follows:
  • Elk may share your information with trusted third parties service providers and other business partners, which Elk engages and obligates to process your data only on Elk’s behalf or on behalf of joint purposes, e.g., in support of delivering information, products or services to you.
  • Elk may share your information as required or permitted by law, e.g., without limitation, in connection with requests from law enforcement officials, court orders or in situations where Elk needs to share your information in order to exercise or pursue Elk’s rights.
  • Elk may also perform statistical analyses of user behavior in order to measure relative consumer interest on various services (for product development purposes) and to inform advertisers as to how many have responded to an advertisement and seen or “clicked” on their advertising banner. In performance of these statistical analyses, Elk will disclose information to third parties only in aggregate form.
  • Elk may share or transfer your information in connection with a prospective or actual sale, merger, transfer or other reorganization of all or parts of Elk’s business.
  • In addition to the above exceptions, Elk may share your information with other trusted third parties, which would use and share your information in accordance with their own policies and for their own purposes.

Also, Elk reserves the right to fully use and disclose any information collected via the Site that is not in personally identifiable form.


Transmissions over the Internet are never 100% secure or error-free. As a result, Elk does not, and cannot, guarantee the security, accuracy, or completeness of the Personal Information Elk gathers from you. However, in certain locations on the Site, such as where users provide information to purchase parts or equipment, the Site may use encryption to protect such transmissions. Moreover, in general, the Site takes reasonable steps to protect Personal Information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. All Personal Information is retained in electronic form on secure servers located in Dallas, Texas.


In connection with certain specific promotions, joint campaigns with selected partners or other projects, Elk may ask you specifically whether you have objections against a certain kind of data use or sharing. If you opt-out under such circumstances, Elk will respect your decision. Please note that Elk’s affiliates and other data recipients have their own data privacy policies, which may differ from Elk’s, and you would have to contact them separately with respect to such requests.


If Personal Information you have submitted through the Site is no longer accurate, current, or complete, and you wish to update it, please send an-mail to webinfo@elkcorp.com. Upon appropriate request Elk will usually be glad to update or amend your information, but Elk reserves the right to use Personal Information obtained previously to verify your identity or take other actions that Elk believes are appropriate.

Effective Date, Changes to this Statement

This Statement is effective as of July 1, 2005. Elk reserves the right to change this Statement from time to time and in Elk’s sole discretion. If Elk makes material changes to this Statement, Elk will post a revised version on the Site, if feasible, thirty (30) days prior to the effective date of the revised version. Please check this Statement frequently and particularly before you submit additional information via this Statement. Your continued use of the Site constitutes your acceptance of Elk’s changes.

Contact Us

Please feel free to contact Elk with any comments, questions, complaints or suggestions you might have regarding the information practices described in this Statement. You may send Elk an e-mail at webinfo@elkcorp.com or write to Elk at Elk Group, Inc., c/o Webmaster, 14911 Quorum Drive, Suite 600, Dallas, Texas 75254, United States of America.



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