Introduction and Scope
In this Website Privacy Statement (this “Statement”),
Elk Group, Inc. (“Elk”) discloses information about
how it collects personal data from you through the http://www.elkcorp.com
websites and permutation web pages thereof that display a direct
link to this Statement (collectively, the “Site”).
This Statement does not address any other data collection or processing
practices, including, without limitation, data that Elk or its
affiliates collect offline or through websites that do not display
a direct link to this Statement. Please note that other companies
within the Elk group or third party sites to which Elk links or
that link to the Site may have different practices. Please note
when the URL indicates you are no longer on the Site, and read
The Site is for Businesses in the U.S.
The Site is not directed to children under the age of 13 and
does not knowingly collect personally identifiable information
from children. The Site is directed to persons located in the
United States and Canada only, and is not intended for use by
persons located in other jurisdictions. The Site is not directed
to or intended for use by consumers or for personal, family or
Passive Information Collection and Use
During your visit, the Site may passively collect certain kinds
of information, e.g., without limitation, in the following circumstances:
Cookies: “Cookies” are small text files sent
from a website to the hard drive of a user's computer to store
bits of information related to that user. Cookies can store a
variety of information, including IP addresses, navigational data,
server information, data transfer times, user preferences, and
passwords needed to access the special areas on the Site. If you
configure your browser to reject cookies, you might not be able
to access important functions or enjoy certain conveniences at
Other Passive Web site Tracking. The Site also uses Internet
Protocol (IP) addresses and log files to identify server problems,
to improve site content, and compile aggregated statistics about
Site usage and clickstream data. Elk also may use Web beacons
to help personalize your experience, similarly to how Elk uses
cookies. Companies that help Elk place advertisements on Elk’s
site may use Web beacons to serve cookies and advertisements.
Elk also may use Web beacons to gather non-personally identifiable
information about the number of users who visit Elk’s Web
site, the areas which they spend their time visiting, and other
demographic data. Only Elk and Elk’s advertising agents
will have access to the data obtained with Web beacons.
Most of the aforementioned data does not typically allow Elk to
identify you personally, however, Elk reserves the right to combine
such data with personal data that you actively submit (e.g., without
limitation, by linking IP addresses collected passively to IP
addresses collected in connection with active data submissions,
e.g., in connection with submissions or requests from you through
The foregoing are only examples. Elk reserves the right to introduce
similar new passive tracking technologies and techniques related
to the use of the Site in compliance with applicable law.
Active Information Collection and Use
The Site actively collects personally identifiable information
from you when you complete online forms or otherwise affirmatively
provide such information. The kinds of personally identifiable
information ("Personal Information") that the Site may
collect include, without limitation, your name, title, address,
e-mail address, telephone number(s), facsimile number(s), credit
card information, billing address, product limited warranty registration
information, business name and comments.
Elk can actively collect Personal Information on the Site in many
different ways, including when you send Elk an e-mail or submit
a reply form, request an online newsletter or other materials
or literature, submit information to inquire about the purchase
of products or services, or submit a resume or other information
in connection with a job opportunity.
Elk may use Personal Information for many reasons, including to
communicate with you, for example, to answer the e-mail and correspondence
Elk receives, to provide you with information about products and
services, to take action to respond to an inquiry, to confirm
your order, and to notify you of important changes in the functionality
of the Site or other notices related to the handling of your Personal
Elk may also use the Personal Information collected by the Site
to market products and services to you. If you do not want to
receive such marketing materials, please see the paragraph below
In some instances, Elk may combine Personal Information collected
by the Site with other kinds of information that is not covered
by the scope of this Statement. For example, when you request
product information or white papers online, Elk may create a customer
profile by combining actively collected Personal Information (such
as your name, address, telephone number(s) etc.) with other information
such as your product purchase history; Elk might obtain information
about your product purchase history from offline sources, such
as your distributor, and processing of such data is not covered
by this Statement. In addition, please note that information collected
passively about you (e.g., using navigational data or cookies)
may also be linked to you, and therefore may become Personal Information.
Disclosure of Personal Information
- Elk may share your information with affiliated
companies, distributors, sales representatives, contractors,
and other trusted third-parties in order to deliver products
and information to you, to compare and update information, and
for other legitimate business reasons.
- Elk may also share your information with
unaffiliated companies as follows:
- Elk may share your information with
trusted third parties service providers and other business partners,
which Elk engages and obligates to process your data only on
Elk’s behalf or on behalf of joint purposes, e.g., in
support of delivering information, products or services to you.
- Elk may share your information as required
or permitted by law, e.g., without limitation, in connection
with requests from law enforcement officials, court orders or
in situations where Elk needs to share your information in order
to exercise or pursue Elk’s rights.
- Elk may also perform statistical analyses
of user behavior in order to measure relative consumer interest
on various services (for product development purposes) and to
inform advertisers as to how many have responded to an advertisement
and seen or “clicked” on their advertising banner.
In performance of these statistical analyses, Elk will disclose
information to third parties only in aggregate form.
- Elk may share or transfer your information
in connection with a prospective or actual sale, merger, transfer
or other reorganization of all or parts of Elk’s business.
- In addition to the above exceptions,
Elk may share your information with other trusted third parties,
which would use and share your information in accordance with
their own policies and for their own purposes.
Also, Elk reserves the right to fully use and disclose any information
collected via the Site that is not in personally identifiable
Transmissions over the Internet are never 100% secure or error-free.
As a result, Elk does not, and cannot, guarantee the security,
accuracy, or completeness of the Personal Information Elk gathers
from you. However, in certain locations on the Site, such as where
users provide information to purchase parts or equipment, the
Site may use encryption to protect such transmissions. Moreover,
in general, the Site takes reasonable steps to protect Personal
Information from loss, misuse, and unauthorized access, disclosure,
alteration, and destruction. All Personal Information is retained
in electronic form on secure servers located in Dallas, Texas.
In connection with certain specific promotions, joint campaigns
with selected partners or other projects, Elk may ask you specifically
whether you have objections against a certain kind of data use
or sharing. If you opt-out under such circumstances, Elk will
respect your decision. Please note that Elk’s affiliates
and other data recipients have their own data privacy policies,
which may differ from Elk’s, and you would have to contact
them separately with respect to such requests.
If Personal Information you have submitted through the Site is
no longer accurate, current, or complete, and you wish to update
it, please send an-mail to email@example.com. Upon appropriate
request Elk will usually be glad to update or amend your information,
but Elk reserves the right to use Personal Information obtained
previously to verify your identity or take other actions that
Elk believes are appropriate.
Effective Date, Changes to this Statement
This Statement is effective as of July 1, 2005. Elk reserves
the right to change this Statement from time to time and in Elk’s
sole discretion. If Elk makes material changes to this Statement,
Elk will post a revised version on the Site, if feasible, thirty
(30) days prior to the effective date of the revised version.
Please check this Statement frequently and particularly before
you submit additional information via this Statement. Your continued
use of the Site constitutes your acceptance of Elk’s changes.
Please feel free to contact Elk with any comments, questions,
complaints or suggestions you might have regarding the information
practices described in this Statement. You may send Elk an e-mail
at firstname.lastname@example.org or write to Elk at Elk Group, Inc., c/o
Webmaster, 14911 Quorum Drive, Suite 600, Dallas, Texas 75254,
United States of America.